HVF Villa Franca, located in a prime position, in the most panoramic point of Positano, encloses all the charm of the Amalfi Coast. From the exclusive rooftop terrace, unique with a breathtaking 360° view of the entire coast and the typical colorful houses, you get lost between the blue of the sky and the sparkling of the Mediterranean Sea, giving the sensation of being suspended and immersed in the landscape. A few steps away from the center and two enchanting beaches, this boutique hotel surprises with its interiors, a refined union of art and design. An atmosphere of tranquility envelops this corner of paradise, where the enchanting beauty of the coast dominates the panorama and the scents of bougainvillea and citrus fruits inebriate the air.

Contemporary ART and DESIGN are part of the core values that represent their concept of hospitality and LIFESTYLE. These elements are paramount aspects of every guest’s experience. Villa Franca is a magical place, envisioned like an art gallery to create a unique experience for whoever stays, simply enters the lobby, a place where ART and DESIGN are the fil rouge and the leitmotif to our every project. Here, all aspects carefully considered, every work of art and designer items have contributed to completely transforming this private villa in Positano into a mere museum where beauty and uniqueness are celebrated, with a permanent display of world-famous international artists. Step into HVF and allow yourself a walk in our private ART collection and in DESIGN, where the omnipresent white and the infinite shades of blue create an incredible atmosphere, a heavenly sense of place.

From GOLD, on the rooftop terrace, the perfect location to taste Mediterranean flavors or sip unique cocktails, to the sublime Li Galli restaurant, MICHELIN star; from the relaxing atmosphere of the O’SPA to the contemporary design of the O’RO Incanto Lounge, where you can savor traditional dishes from Campania or let yourself be surprised by great mixologists, HVF Villa Franca Positano spreads out the authentic elegance of Italian design. All rooms and luxurious suites, refined and bright, reflect a taste of minimalist luxury. The unique style gives the guest an immediate feeling of well-being and comfort.

HVF Villa Franca Positano is a five-star luxury hotel, with a host of services and facilities available to all guests. The staff is able to meet the most unusual requests and to assist with those forgotten essentials. From the moment you reserve your stay, their TAILOR-MADE CONCIERGE ensures that your stay is as enjoyable as possible. Satisfying the needs of guests is their top priority and the staff works to ensure your stay as memorable as Positano’s gorgeous sunsets. From massages in the O’SPA to BEACH CLUB reservation and HVF Yacht Club experience, there are many activities on and around the property to enjoy. The HVF SHUTTLE is at disposal of all guests from the hotel to the center of Positano and back; as well the HVF E-SCOOTER, an opportunity to rent an ecologic scooter to discover the beauties of the coast.