DONE!® emerges from the philosophy that well done is better than well said, it means a commitment to action and tangible results rather than mere words. DONE!® aims to redefine the everyday. Their goal is to transform the ordinary into the extraordinary, bringing innovation and inspiration into everyday life. All products are conceived, designed and made in Italy through careful observation of people.

From the bustling streets of Tokyo to the serene landscapes of Paris, from the vibrant markets of Istanbul to the ancient ruins of Rome, DONE!® unites the world. It represents the ardent longing to bridge disparate points, to foster connections where there were once divides. >East+West< Encapsulates the belief that true harmony and progress can be achieved when we celebrate our differences, seek common ground, and embark on a shared journey of understanding and collaboration.

In today’s fast-paced world, the backpack has become more than just a practical accessory for carrying our belongings. It has evolved into a fashion statement that combines style with functionality. From urban streets to natural landscapes, the backpack effortlessly blends into any setting, embodying both fashion-forward sensibilities and practicality.


East West is more than just a product name; it embodies a profound philosophy of life, an inspiring vision that transcends geographical boundaries.

DONE! is more than just a backpack’s brand; it is an imprint to leave on the world by promoting eco-friendly and responsible practices. They believe that education and learning are crucial in raising awareness about the importance of protecting our planet. DONE! goes beyond producing sustainable backpacks; they are also committed to promoting people’s education towards greater environmental awareness. They are convinced that significant change can only occur through education and information. Through the partnership with Save the Planet, the aim is to work together to develop educational programs and initiatives that engage people primarily. They want to support initiatives that aim to promote understanding of environmental issues and the actions each of us can take to reduce our impact.




18th of June 2024

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